I am confused and disappointed by the way MoviePass has decided to treat me, one of their most loyal customers. We don't watch more than 5-8 films a month and sometimes during cheaper matinee shows. This experience is disappointing being supportive subscribers with MoviePass for the past 2 years and talking it up to friends and colleagues.
The strategy they are using is to track their subscribers usage (and perhaps average ticket price) then force the subscriber to pay more for less. Part of the problem is likely that the theaters and production companies may not find MoviePass's user data all that valuable, so the only way for MoviePass to be profitable is to hope that their subscribers watch 6 or less movies a month for $40.
In light of this change, I've considered if my funds would be better used to subscribe to HBO Now, Amazon Prime, and/or Netflix. A subscription to HBO Now and Netflix is only about $30 to $40 a month compared to the $75 for two subscriptions to MoviePass. We can also get tickets online through AAA for $8.50 that are good for any 2D movie at anytime, even peak weekend hours. We may go out the movies less but we'll be saving money not just on movies but eating out as well. Eating Thai delivery and watching the latest episode of Homeland or Game of Thrones doesn't sound bad at all.
*Some subscribers claim only being offered $45 to $50 for (6) movies a month or only the $99 a month plans which may be due to the area they are located.